Comments on: How Do YOU Measure the Impact of Design? http://www.matthewtgrant.com/2009/05/21/how-do-you-measure-the-impact-of-design/ Tall Guy. Glasses. Tue, 23 Feb 2010 04:34:42 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: admin http://www.matthewtgrant.com/2009/05/21/how-do-you-measure-the-impact-of-design/comment-page-1/#comment-43 admin Wed, 27 May 2009 16:04:01 +0000 http://www.matthewtgrant.com/?p=808#comment-43 Seems we only measure things in order to make comparisons (in fact, measurement itself just means comparing something with a scale of measurement). On the one hand, I think that clients feel the need to measure design in order to justify spending money on it and designers feel the need to measure it so that they can justify their rates. By posing the question, "why measure?", are you suggesting that, by measuring the impact of design, we may be missing something important about its real value? If so, I think you might be on to something. Seems we only measure things in order to make comparisons (in fact, measurement itself just means comparing something with a scale of measurement). On the one hand, I think that clients feel the need to measure design in order to justify spending money on it and designers feel the need to measure it so that they can justify their rates.

By posing the question, “why measure?”, are you suggesting that, by measuring the impact of design, we may be missing something important about its real value? If so, I think you might be on to something.

]]> By: Peter Thomson http://www.matthewtgrant.com/2009/05/21/how-do-you-measure-the-impact-of-design/comment-page-1/#comment-33 Peter Thomson Sat, 23 May 2009 05:31:01 +0000 http://www.matthewtgrant.com/?p=808#comment-33 Brian at Design Sojourn and I have been debating how best to measure design. Either through the organisation wide impact on sales and profits or through innovation metrics and activity measures. What you've hit on is that many of the current measurements of design impact are only really intended as tools to help convince others of the value of design. Maybe the right question to ask is "Why are we measuring the impact of design?" Brian at Design Sojourn and I have been debating how best to measure design. Either through the organisation wide impact on sales and profits or through innovation metrics and activity measures.

What you’ve hit on is that many of the current measurements of design impact are only really intended as tools to help convince others of the value of design.

Maybe the right question to ask is “Why are we measuring the impact of design?”

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