Aug 10, 2009
1. Step Up
The presenter didn’t materialize at the first session I attended, “How do you measure the impact of social media?” I stepped up and ran the session. Most of the people stayed. (Thanks everybody!) Together we created a schema, based on some theory and a bunch of real-world examples, which I sketched out on the whiteboard. People actually took pictures of it at session’s end! I couldn’t have done it if people weren’t primed to participate and more focused on the topic than the facilitator.
2. Overnight Success Doesn’t Happen Overnight
3. There’s Always Something Else Going On
The nature of a multi-tracked conference is that you are always missing another session. Since the organizers encouraged folks to vote with their feet if a particular session wasn’t what they’d envisioned (which people readily did), and since Twitter allowed people to share their experience in real-time(ish), it was easier not to miss things. In any case, since you couldn’t be everywhere, it’s cool that the media at the center of the conference allow people to document and share their particular experiences. Here are just two examples of that from Beth Dunn and Dave Wieneke.
4. If You Are Talking about Monetizing Something, You’re Not Sure How to Make Money with It
Collecting Underwear + ? = $$$
The key to making money is figuring out what’s behind the question mark. If you say you are going to make money by monetizing something, you are basically saying, “I’m gonna make money by making money,” just as people used to say, “Morphine induces sleep thanks to a sleep-inducing property.” [Note: There is at least one way to monetize money, it was called “the green goods swindle.”]
5. Peoples, Peoples, Peoples
On Sunday morning during Amber Naslund’s session, someone said, “You have to learn to manage the data because it’s all data. You’re data!” The technology we are immersed in relies on our ability to translate objects and experiences into complex informational models which can then be recreated and explored in the everywhere/nowhere of digital space. I understand that the power of this technology can obscure the fact that it is “a way of seeing things” and not “the way things are.” Every time that I’m able to interact with people I’ve first met on the interwebs or continue interactions begun in meatspace in cyberspace, I’m reminded that these interactions represent the (use, not exchange) value of the technology for me.