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	<title>Matthew T Grant &#187; Marketing Today</title>
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	<description>Tall Guy. Glasses.</description>
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		<title>The Really Real, Totally Authentic Thing</title>
		<link>http://www.matthewtgrant.com/2010/08/17/the-really-real-totally-authentic-thing/</link>
		<comments>http://www.matthewtgrant.com/2010/08/17/the-really-real-totally-authentic-thing/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 18:42:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bloggings]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=3247</guid>
		<description><![CDATA[If you don&#8217;t have time to blog then don&#8217;t. Ghost blogging is inauthentic &#38; the antithesis of everything social. #dontbeafake cc @mitchjoel &#8211; Avinash Kaushik When I was in graduate school, there was a lot of talk about the &#8220;death of the author.&#8221; Such talk was driven primarily by French, post-structuralist thinkers like Barthes, Foucault, [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>The Big Takeaways Sesh at the MProfs B2B</title>
		<link>http://www.matthewtgrant.com/2010/05/05/the-big-takeaways-sesh-at-the-mprofs-b2b/</link>
		<comments>http://www.matthewtgrant.com/2010/05/05/the-big-takeaways-sesh-at-the-mprofs-b2b/#comments</comments>
		<pubDate>Wed, 05 May 2010 20:46:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Enlightenment]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[Persuasive Technology]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[#mpB2B]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[MarketingProfs]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=3053</guid>
		<description><![CDATA[Bob Knorpp of the Cool Beans Group kicked things off with &#8220;pay attention to the keywords you are using in social status updates.&#8221; If you are looking for additional SEO power and buzz, focusing on these status updates can have an impact based on the way these things are indexed (with an emphasis on the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8220;Lead Management Automation Systems&#8221; &#8211; MProf B2B Forum Sesh</title>
		<link>http://www.matthewtgrant.com/2010/05/04/lead-management-automation-systems-mprof-b2b-forum-sesh/</link>
		<comments>http://www.matthewtgrant.com/2010/05/04/lead-management-automation-systems-mprof-b2b-forum-sesh/#comments</comments>
		<pubDate>Tue, 04 May 2010 20:43:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[Persuasive Technology]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation technology]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=3032</guid>
		<description><![CDATA[The question central to this session was, &#8220;How can marketing automation help produce higher quality leads and foster a better relationship with sales?&#8221; The format involved Laura Ramos asking each panel member, all of whom represented marketing automation vendors, to respond to a specific scenario that she had cooked up. As the panelists responded to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8220;Integrating Social Media into Overall Strategy&#8221; &#8211; MProfs B2B Forum Sesh</title>
		<link>http://www.matthewtgrant.com/2010/05/04/integrating-social-media-into-overall-strategy-mprofs-b2b-forum-sesh/</link>
		<comments>http://www.matthewtgrant.com/2010/05/04/integrating-social-media-into-overall-strategy-mprofs-b2b-forum-sesh/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:56:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[#mpB2B]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=3007</guid>
		<description><![CDATA[Ron Casalotti of Bloomberg Businessweek kicked things off talking about their Business Exchange social media platform: a people-filtered resource for business people. In order to encourage users to participate, he instituted a rating system for submissions, among other things. With over 40K registered users, BX serves as a folksonomy of topics that are of interest [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>&#8220;Measuring Marketing Success Against Business Goals&#8221; &#8211; MProfs B2B Forum Sesh</title>
		<link>http://www.matthewtgrant.com/2010/05/04/measuring-marketing-success-against-business-goals-mprofs-b2b-forum-sesh/</link>
		<comments>http://www.matthewtgrant.com/2010/05/04/measuring-marketing-success-against-business-goals-mprofs-b2b-forum-sesh/#comments</comments>
		<pubDate>Tue, 04 May 2010 14:02:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Today]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=2980</guid>
		<description><![CDATA[Quick Take: The strongest part of this session was John Mueting&#8217;s very detailed and insightful tale of what they did at Allstate to improve marketing effectiveness. Big Idea: Marketing and sales need to work closely together. Metrics can play an important, even critical role, in cementing that relationship. Dennis Chapman comes to the field of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>MarketingProfs B2B Forum in Boston: Let the Games Begin</title>
		<link>http://www.matthewtgrant.com/2010/05/04/marketingprofs-b2b-forum-in-boston-let-the-games-begin/</link>
		<comments>http://www.matthewtgrant.com/2010/05/04/marketingprofs-b2b-forum-in-boston-let-the-games-begin/#comments</comments>
		<pubDate>Tue, 04 May 2010 12:49:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careering]]></category>
		<category><![CDATA[Marketing Today]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=2971</guid>
		<description><![CDATA[Ann Handley has taken the podium and is right now running down the many sponsors of the event. There are quite a few and the emphasis seems to be on marketing automation and related disciplines. That&#8217;s just at first blush. Ann&#8217;s main message to the assembled conventioners (or forumites): Don&#8217;t be afraid. Don&#8217;t be afraid [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Final Days: The MarketingProfs B2B Forum Hits Boston on Tuesday</title>
		<link>http://www.matthewtgrant.com/2010/04/28/final-days-the-marketingprofs-b2b-forum-hits-boston-on-tuesday/</link>
		<comments>http://www.matthewtgrant.com/2010/04/28/final-days-the-marketingprofs-b2b-forum-hits-boston-on-tuesday/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 00:43:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careering]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[MarketingProfs]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=2944</guid>
		<description><![CDATA[Like I said in a prior post, when I attended MarketingProfs B2B Forum several years ago, it changed my life (for the better!). Now I would like to add that 80% of the work I&#8217;m currently doing can be linked back to contacts I made at the Forum last year when I moderated a panel [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Underground Economies Understand the Power of Marketing</title>
		<link>http://www.matthewtgrant.com/2010/04/16/underground-economies-understand-the-power-of-marketing/</link>
		<comments>http://www.matthewtgrant.com/2010/04/16/underground-economies-understand-the-power-of-marketing/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 03:20:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careering]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Irony]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[cybercrime]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[underground economy]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=2895</guid>
		<description><![CDATA[What got me thinking about this was a story about black tar heroin in the LA Times back in February. The sub-headline read, &#8220;Sugar cane farmers from a tiny Mexican county use savvy marketing and low prices to push black-tar heroin in the United States.&#8221; The specifically savvy marketing in this case involved putting a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MarketingProfs Business-to-Business Forum 2010</title>
		<link>http://www.matthewtgrant.com/2010/03/22/marketingprofs-business-to-business-forum-2010/</link>
		<comments>http://www.matthewtgrant.com/2010/03/22/marketingprofs-business-to-business-forum-2010/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:53:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brandery]]></category>
		<category><![CDATA[Careering]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[MarketingProfs]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=2878</guid>
		<description><![CDATA[Two years ago I attended the MarketingProfs B2B Forum in Boston and, frankly, it changed my life. Aside from finally getting to meet the fabulous Ann Handley in person, I found myself connected to a community of smart, interesting, and engaged marketers that constitute the core of my professional network to this very day. Well, [...]]]></description>
		<wfw:commentRss>http://www.matthewtgrant.com/2010/03/22/marketingprofs-business-to-business-forum-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Vot Are You Voorking On?</title>
		<link>http://www.matthewtgrant.com/2010/02/18/vot-are-you-voorking-on/</link>
		<comments>http://www.matthewtgrant.com/2010/02/18/vot-are-you-voorking-on/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 17:19:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bloggings]]></category>
		<category><![CDATA[Careering]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[OPD]]></category>

		<guid isPermaLink="false">http://www.matthewtgrant.com/?p=2822</guid>
		<description><![CDATA[I&#8217;m in the middle of a bunch of projects right now. One project has me writing about security in the cloud. Apparently, security concerns are one major obstacle to adoption of the cloud, in spite of the many advantages this computing model offers. My client is trying to change all that. Another project has me [...]]]></description>
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		<slash:comments>0</slash:comments>
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