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	<title>Matthew T Grant &#187; lead generation</title>
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	<description>Tall Guy. Glasses.</description>
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		<title>&#8220;Campaigns, Not Events&#8221; &#8211; Effective Webinaring (Live Report from MarketingProfs Digital Mixer)</title>
		<link>http://www.matthewtgrant.com/2009/10/21/campaigns-not-events-effective-webinaring-live-report-from-marketingprofs-digital-mixer/</link>
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		<pubDate>Wed, 21 Oct 2009 15:59:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketingprofs digital mixer]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[webinars]]></category>

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		<description><![CDATA[My first session at the Mixer featured Todd Davison of Bulldog Solutions, Michael Hickey from Hoovers, and Jen Moeller of Humana. The main message of this session can be summed up in the soon-to-be-immortal [corrected: good catch, Paul!] words of Michael Hickey, &#8220;Think: Campaigns, not events.&#8221; As the session moderator, Todd Davison kicked things off [...]]]></description>
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