Matthew T Grant

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Tall Guy. Glasses.

Focus Means Saying “No”

Back in August I became conscious of this fellow, Derek Sivers, who created CD Baby (later selling it for $22 million and giving the proceeds to a charitable trust for music education). If you poke around his blog, you’ll quickly find this post on saying “No.”

Well, technically, it’s about simplifying your life by deciding what you should do—go out with friends, take a job, live someplace, etc.— based on whether or not you say “Hell yeah!” to the opportunity or idea. If you don’t, Sivers suggests, you should say, “No.”

While I’ve never been able to apply ideas like this to my own life with any rigor, I have always admired the urge to do so because that urge is based on following one’s heart, passionately engaging with life, and not settling for anything but the best.

(Perhaps my lack of rigor has something to do with my ambivalence about the “seize the day” approach in general. I mean, do we really need the best? Always? Ever? Does the world really just consist of “The Best,” and “The Rest”? If something isn’t the best, does that make it worthless? What drives us to find the world perpetually wanting? Etc.)

I was reminded of Sivers’ ethos when I recently came across this video of Steve Jobs from 1997, in which he defends decisions to kill certain projects when he returned to Apple: Read the rest of this entry »