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	<title>Matthew T Grant &#187; ROI</title>
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		<title>How Do YOU Measure the Impact of Design?</title>
		<link>http://www.matthewtgrant.com/2009/05/21/how-do-you-measure-the-impact-of-design/</link>
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		<pubDate>Fri, 22 May 2009 03:57:48 +0000</pubDate>
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				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Today]]></category>
		<category><![CDATA[Thinking Out Loud]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[ROI]]></category>

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Five long years ago, I wrote a piece entitled, &#8220;Return on Creative.&#8221; The crux of that essay was that design was critical to business success and, naturally, that a clear understanding of business principles and a focus on creating value was critical to successful design.
This was part of marketing campaign that we were running in [...]]]></description>
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