Monthly Archives: April 2010

Final Days: The MarketingProfs B2B Forum Hits Boston on Tuesday

Like I said in a prior post, when I attended MarketingProfs B2B Forum several years ago, it changed my life (for the better!). Now I would like to add that 80% of the work I’m currently doing can be linked … Continue reading

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Let’s Talk

I’ve never been a big fan of the “reality is an illusion” perspective, though I certainly understand it. If we equate reality with our perception of reality, for example, then we are naturally deluded, for that perception is a product … Continue reading

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Underground Economies Understand the Power of Marketing

What got me thinking about this was a story about black tar heroin in the LA Times back in February. The sub-headline read, “Sugar cane farmers from a tiny Mexican county use savvy marketing and low prices to push black-tar … Continue reading

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