Category Archives: Marketing Today

Notes, commentary, and thoughts on contemporary marketing practices and practitioners.

Why I Am a Vine Skeptic

Note: I wrote this as a comment on a post over at MarketingProfs, but when I realized I’d written 300+ words, I thought: This is a post in itself! At this point, as much as I’ve had fun with Vine, I’m … Continue reading

Posted in Emerging Media, Marketing Today, Uncategorized | Tagged , , , | 3 Comments

The Really Real, Totally Authentic Thing

If you don’t have time to blog then don’t. Ghost blogging is inauthentic & the antithesis of everything social. #dontbeafake cc @mitchjoel – Avinash Kaushik When I was in graduate school, there was a lot of talk about the “death … Continue reading

Posted in Bloggings, Emerging Media, Ethics, Marketing Today | Tagged , , | 10 Comments

The Big Takeaways Sesh at the MProfs B2B

Bob Knorpp of the Cool Beans Group kicked things off with “pay attention to the keywords you are using in social status updates.” If you are looking for additional SEO power and buzz, focusing on these status updates can have … Continue reading

Posted in Enlightenment, Marketing Today, Persuasive Technology, SEO | Tagged , , , , | 1 Comment

“Lead Management Automation Systems” – MProf B2B Forum Sesh

The question central to this session was, “How can marketing automation help produce higher quality leads and foster a better relationship with sales?” The format involved Laura Ramos asking each panel member, all of whom represented marketing automation vendors, to … Continue reading

Posted in Marketing Today, Persuasive Technology | Tagged , , | 1 Comment

“Integrating Social Media into Overall Strategy” – MProfs B2B Forum Sesh

Ron Casalotti of Bloomberg Businessweek kicked things off talking about their Business Exchange social media platform: a people-filtered resource for business people. In order to encourage users to participate, he instituted a rating system for submissions, among other things. With … Continue reading

Posted in Emerging Media, Marketing Today | Tagged , , | 4 Comments

“Measuring Marketing Success Against Business Goals” – MProfs B2B Forum Sesh

Quick Take: The strongest part of this session was John Mueting’s very detailed and insightful tale of what they did at Allstate to improve marketing effectiveness. Big Idea: Marketing and sales need to work closely together. Metrics can play an … Continue reading

Posted in Marketing Today | 1 Comment

MarketingProfs B2B Forum in Boston: Let the Games Begin

Ann Handley has taken the podium and is right now running down the many sponsors of the event. There are quite a few and the emphasis seems to be on marketing automation and related disciplines. That’s just at first blush. … Continue reading

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Final Days: The MarketingProfs B2B Forum Hits Boston on Tuesday

Like I said in a prior post, when I attended MarketingProfs B2B Forum several years ago, it changed my life (for the better!). Now I would like to add that 80% of the work I’m currently doing can be linked … Continue reading

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Underground Economies Understand the Power of Marketing

What got me thinking about this was a story about black tar heroin in the LA Times back in February. The sub-headline read, “Sugar cane farmers from a tiny Mexican county use savvy marketing and low prices to push black-tar … Continue reading

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MarketingProfs Business-to-Business Forum 2010

Two years ago I attended the MarketingProfs B2B Forum in Boston and, frankly, it changed my life. Aside from finally getting to meet the fabulous Ann Handley in person, I found myself connected to a community of smart, interesting, and … Continue reading

Posted in Brandery, Careering, Emerging Media, Marketing Today | Tagged , , | 3 Comments