Monthly Archives: October 2009

The Long and Short of the Digital Marketing Mixer

Note: I’m cross-posting this on the MarketingProfs Daily Fix blog, but they have an elaborate and painful approval process so I wanted to get it up here in the interest of time. – Matt. It’s a week ago today that … Continue reading

Posted in Brandery, Emerging Media, Marketing Today | 3 Comments

The Final Session at MarketingProfs Digital Mixer

I write this with very mixed feelings (and a slightly upset stomach). I’m at the last session of the Mixer and the Mixologists are laying on us a bunch of idears that folks can take back to their real lives … Continue reading

Posted in Emerging Media, Marketing Today | Tagged , , , , | Comments Off on The Final Session at MarketingProfs Digital Mixer

“Think Clearly and Run Many Trials” Dr. BJ Fogg’s MarketingProfs Digital Mixer Keynote

Gonna make this quick. 1. Placing hot triggers in the path of users is the key to changing behavior. 2. Humans are fairly predictable so you can use a systematic approach to thinking about persuasion and behavioral change. 2a. Effective … Continue reading

Posted in Design, Emerging Media, Enlightenment | Tagged , , , , | Comments Off on “Think Clearly and Run Many Trials” Dr. BJ Fogg’s MarketingProfs Digital Mixer Keynote

SEO and Social: A Live Blog Experience from MarketingProfs Digital Mixer

SEO has become a recurring theme for me at this conference so I was very curious to check out Li Evans of Serengeti Communications’ presentation on search and social. I’m glad I did. Here’s what I learned. I hope you … Continue reading

Posted in Emerging Media, Marketing Today | Tagged , , , | Comments Off on SEO and Social: A Live Blog Experience from MarketingProfs Digital Mixer

Developing Customer Relationships with Twitter: Another Live Blog Experience from MarketingProfs’ Digital Mixer

I’ve tried to write this in a more “real-time” way than in the previous Live Blog experiences so, just like reality, it’s a little scattered, disordered, and lurches violently back and forth between the trivial and profound. – Matt So … Continue reading

Posted in Emerging Media, Marketing Today | 3 Comments

Using Facebook for Brand Recognition: A Live Blogging Experience from MarketingProfs’ Digital Mixer

I’m at the Facebook sesh featuring “the Pied Piper of Social Media,” Mari Smith. If you’d like to see her presentation, you can find it here at marismith.com. Mari started with some facts and stats about Facebook and the real … Continue reading

Posted in Careering, Emerging Media, Marketing Today | Tagged , , , | 2 Comments

How to Reap Benefit for Your Company from Social Media, A Live Blog Report from MarketingProfs Digital Mixer

Here’s my attempt to truly “live blog” a Digital Mixer session. In this case, the participants were Aneta Hall from Pitney Bowes, David B. Thomas from SAS, Heidi Ob’bayi from PEMCO Insurance, and the session was moderated by Sean McDonald, … Continue reading

Posted in Emerging Media, Ethics, Marketing Today | Tagged , , , | 4 Comments

“Campaigns, Not Events” – Effective Webinaring (Live Report from MarketingProfs Digital Mixer)

My first session at the Mixer featured Todd Davison of Bulldog Solutions, Michael Hickey from Hoovers, and Jen Moeller of Humana. The main message of this session can be summed up in the soon-to-be-immortal [corrected: good catch, Paul!] words of … Continue reading

Posted in Emerging Media, Marketing Today | Tagged , , , | 6 Comments

MarketingProfs Digital Mixer, Here I Come!

I’m off to MarketingProfs’ Digital Mixer in Chicago this morning and I’m practically giddy. Look, I’m a people person and if there is one thing that conferences like this have, it’s people. The bonus is that in this case, I’ve … Continue reading

Posted in Careering, Emerging Media, Irony, Marketing Today, Uncategorized | Tagged , , , , | Comments Off on MarketingProfs Digital Mixer, Here I Come!

First Principles

Chaos is our mother. ∞ The entire history of the universe unwinds in the transition of diverse high energy states into a single low energy state. When the universal stuff has achieved a uniform temperature, it will be completely and … Continue reading

Posted in Enlightenment, Irony, Thinking Out Loud | Tagged , , , , | Comments Off on First Principles