Category Archives: Design

Thoughts on and reactions to design graphic, interactive, and otherwise.

The Litl Difference

Litl launched the litl (though Wired seems to think it’s called “the Webbook”– clarification guys?) yesterday and they invited folks to check it out at the local Starbucks (here’s some photographic proof that I was in attendance). Given my years … Continue reading

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Helping Out the Litl People

A bunch of folks I’ve known for a while have today introduced a “webbook” called the “litl.” As I understand it, what differentiates a “webbook” from a “netbook” is that the former has no hard-drive and all of your stuff … Continue reading

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“Think Clearly and Run Many Trials” Dr. BJ Fogg’s MarketingProfs Digital Mixer Keynote

Gonna make this quick. 1. Placing hot triggers in the path of users is the key to changing behavior. 2. Humans are fairly predictable so you can use a systematic approach to thinking about persuasion and behavioral change. 2a. Effective … Continue reading

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Do You Have a Sidewiki Strategy?

You might want one ‘cuz I just posted the first comment on your homepage! If you don’t know what the Google Sidewiki feature is all about, you can get the low-down straight from the horse’s mouth, or read what Beth … Continue reading

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Let It Rot

Some mad scientists treated wood with obscure fungi to decrease its density and thereby change its acoustical properties. They then had some violins built with this en-funginated wood and the sound produced therewith rivaled that of a Stradivarius. While I … Continue reading

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How Do YOU Measure the Impact of Design?

Five long years ago, I wrote a piece entitled, “Return on Creative.” The crux of that essay was that design was critical to business success and, naturally, that a clear understanding of business principles and a focus on creating value … Continue reading

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Interactive Design is a Team Sport

In the early days of the Web, it was not uncommon for companies to say they wanted to hire someone who knew HTML, Photoshop, JavaScript, Java, SQL, Cold Fusion, PHP, etc. As the Web grew and people became more sophisticated, … Continue reading

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“Don’t Just Take Any Job You Get” and Other Tips on Running Your Own Design Studio

In 2007, I interviewed Minh Nguyen who was working through Aquent’s San Diego office. He had built his own web design studio from scratch and was kind enough to share with me lessons he had learned along the way. Minh … Continue reading

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The Art of Attracting without Distracting

As part of my work with Aquent, I interviewed a number of the many talented people who work for that company. I posted these interviews as a way of spotlighting the aforementioned talent. This interview with web designer Jon Billett … Continue reading

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More Thoughts on Design Thinking

Pull a thread on the Web and it unravels the universe. Having accidentally stumbled across the concept of “design thinking,” I found that there was a whole, thriving discourse on the subject. Who knew? I wrote a brief series of … Continue reading

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