Category Archives: Brandery

Stuff about brands, branding, and brand worship.

My Tattoo

First of all, I don’t have a tattoo. However, if and when I do get inked, this is what I envision. On my left arm, I want to get an old woodcut of a phoenix rising from the flames. In … Continue reading

Posted in Brandery, Enlightenment | Tagged , , , | 5 Comments

MarketingProfs Business-to-Business Forum 2010

Two years ago I attended the MarketingProfs B2B Forum in Boston and, frankly, it changed my life. Aside from finally getting to meet the fabulous Ann Handley in person, I found myself connected to a community of smart, interesting, and … Continue reading

Posted in Brandery, Careering, Emerging Media, Marketing Today | Tagged , , | 3 Comments

Metal Age

Looking for Slayer videos on YouTube I came across this: “Reek of Putrefaction,” by Carcass. Apparently the video was shot on the “Grindcrusher” Tour in 1989. The tour got it’s name from an amazing compilation which I bought on cassette … Continue reading

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A Quick One on “Content Strategy for Marketers”

Doing some research on content marketing and how companies source or buy content and came across this concise (don’t let the slide count fool you), thorough overview of the steps involved in the creation and management of a solid content … Continue reading

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The Long and Short of the Digital Marketing Mixer

Note: I’m cross-posting this on the MarketingProfs Daily Fix blog, but they have an elaborate and painful approval process so I wanted to get it up here in the interest of time. – Matt. It’s a week ago today that … Continue reading

Posted in Brandery, Emerging Media, Marketing Today | 3 Comments

The Great Divider

Remember when I said that science was Satanic not because it advocates evil but because it sees moral distinctions as epiphenomenal and, in the end, insists that all reality consists of a meandering, entropic unfurling of energy through myriad states … Continue reading

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With Google Sidewiki, Who needs AdWords?

At the Community Roundtable lunch with the King and Queen Arthurs thereof, Jim Storer and Rachel Happe, and we were talking about Google Sidewiki and Jim asks, “I wonder if you can add Sidewiki comments to a search results page?” … Continue reading

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The Trouble with Transparency

Be yourself; it’s the perfect disguise. – M.L. Grim I got reprimanded on Twitter the other day for equating transparency with invisibility. For the record, I understand that “transparent” means “you can see through it,” not ” you can’t see … Continue reading

Posted in Brandery, Ethics, Marketing Today, Thinking Out Loud | 2 Comments

Does Your Company Need a Blog, a Facebook Page, a YouTube Channel, and a Twitter Feed?

Actually, the answer to that question is fairly simple: I don’t know. I realize that answer might not be very helpful, but at least it’s honest. Fact is, you can only figure out if you need those things, and what … Continue reading

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MarketingProfs B2B Forum, Boston 2009 – Assorted Afterthoughts

I spent Monday and Tuesday at MarketingProfs B2B Forum where I moderated a panel on “creating robust content to engage customers and prospects.” The panelists – Phil Juliano of Novell, Valeria Maltoni (the Conversation Agent), Chris Penn of the Student … Continue reading

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