Tag Archives: innovation

Overindulging in Innovation

Note: This was originally posted to Aquent’s Talent Blog back in March of 2007. I’m reprinting it here because I referenced it here. Also, I refer to Scott’s book as “The MYTH of Innovation,” though the actual title reads “MythS,” … Continue reading

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Arthur the Talking Trash Can

Yesterday I was to meet with a fellow, Charles Hamad, so naturally I Googled him. Among the treasures that Google served up was this article from 1974 describing Hamad’s work as a graduate student on a talking trash can named … Continue reading

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The Litl Difference

Litl launched the litl (though Wired seems to think it’s called “the Webbook”– clarification guys?) yesterday and they invited folks to check it out at the local Starbucks (here’s some photographic proof that I was in attendance). Given my years … Continue reading

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“Think Clearly and Run Many Trials” Dr. BJ Fogg’s MarketingProfs Digital Mixer Keynote

Gonna make this quick. 1. Placing hot triggers in the path of users is the key to changing behavior. 2. Humans are fairly predictable so you can use a systematic approach to thinking about persuasion and behavioral change. 2a. Effective … Continue reading

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