Tag Archives: online marketing

“It Doesn’t Feel Like Marketing” – Matthew T. Grant on Noteworthy Content

Kyla Cullinane interviewed me during MarketingProfs’ B2B Forum last month. The topic was “How to Make your Online Content Stand Out.” Briefly stated, I believe that your content will stand out if it is useful in and of itself (not … Continue reading

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MarketingProfs B2B Forum, Boston 2009 – Assorted Afterthoughts

I spent Monday and Tuesday at MarketingProfs B2B Forum where I moderated a panel on “creating robust content to engage customers and prospects.” The panelists – Phil Juliano of Novell, Valeria Maltoni (the Conversation Agent), Chris Penn of the Student … Continue reading

Posted in Brandery, Emerging Media, Marketing Today | Tagged , , , , | 1 Comment

Do you consider SEO a part of marketing or a separate job?

I did a webcast on marketing careers for the Aquent and the AMA in September, 2008. We got a lot of questions during and after the webcast and here’s how I answered one of them. – Matt Got this question … Continue reading

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Content and its Discontents

The other day I posted, “5 Rules for Creating Content that RULES!“, which I wrote with PJA’s Mike O’Toole. We were walking a fine line because we wanted to talk about ways to effectively conduct content-driven marketing but, at the … Continue reading

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SEO-Friendly Title

Keyword-laden content. Self-credentialing commentary and links. Call to action. Thus ends this morning’s lesson.

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