Matthew T Grant


Tall Guy. Glasses.

Do You Have a Sidewiki Strategy?

You might want one ‘cuz I just posted the first comment on your homepage!


If you don’t know what the Google Sidewiki feature is all about, you can get the low-down straight from the horse’s mouth, or read what Beth Harte and Mack Collier have to say about it in this review on MarketingProfs Daily Fix.

To my febrile mind, Sidewiki highlights what has always been true about the web: control of your site and its content is as illusory as the Buddhist’s conception of being. In other words, this control is contingent, transient, and, given this intensely provisional quality, the root cause of suffering.

Of course, Google is upping the ante by creating a parallel quasi-parasitic universe in which all commentary, critique, and praise of a web page is aggregated as a communally-generated contextual supplement to it.

Aside from reminding everyone that the browser is only by choice but not by nature a neutral, indifferent frame coolly serving up whatever the web has to offer sans editorial intervention or additives, the introduction of the Sidewiki creates one of those increasingly rare web moments when you can be in on the ground floor.

You’d be surprised, or perhaps not, to discover how many sites are virginal, from a Sidewiki perspective, patiently awaiting the first comments on specific elements thereof¬† – highlight a portion of a page and comment specifically on that –¬† or their pristine entirety.

So where are you going to start?

Category: Design, Emerging Media, Marketing Today, Uncategorized


2 Responses

  1. […] This post was mentioned on Twitter by Matthew T. Grant. Matthew T. Grant said: Do you have a Sidewiki strategy? Cuz I just posted the first comment on your homepage! […]

  2. […] with the King and Queen Arthurs thereof, Jim Storer and Rachel Happe, and we were talking about Google Sidewiki and Jim asks, “I wonder if you can add Sidewiki comments to a search results […]