Tag Archives: content strategy

“Integrating Social Media into Overall Strategy” – MProfs B2B Forum Sesh

Ron Casalotti of Bloomberg Businessweek kicked things off talking about their Business Exchange social media platform: a people-filtered resource for business people. In order to encourage users to participate, he instituted a rating system for submissions, among other things. With … Continue reading

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Vot Are You Voorking On?

I’m in the middle of a bunch of projects right now. One project has me writing about security in the cloud. Apparently, security concerns are one major obstacle to adoption of the cloud, in spite of the many advantages this … Continue reading

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Content Marketing and the Hegelian Dialectic

In the olden days, the watchword was: “Content is King!” Thinking on this now, however, I’m not sure that that it was ever really true. Certainly, if your site featured lots and lots of stuff that lots and lots of … Continue reading

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Two Thoughts on the Link Economy

This Sunday past, Richard MacManus published an article on ReadWriteWeb.com entitled, “Content Farms: Why Media, Blogs & Google Should Be Worried.” MacManus believes that Google et al. should be worried because ranking algorithms use in-bound links as an indicator of … Continue reading

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A Quick One on “Content Strategy for Marketers”

Doing some research on content marketing and how companies source or buy content and came across this concise (don’t let the slide count fool you), thorough overview of the steps involved in the creation and management of a solid content … Continue reading

Posted in Brandery, Emerging Media, Marketing Today | Tagged , , | 1 Comment