Tag Archives: content marketing

Vot Are You Voorking On?

I’m in the middle of a bunch of projects right now. One project has me writing about security in the cloud. Apparently, security concerns are one major obstacle to adoption of the cloud, in spite of the many advantages this … Continue reading

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Content Marketing and the Hegelian Dialectic

In the olden days, the watchword was: “Content is King!” Thinking on this now, however, I’m not sure that that it was ever really true. Certainly, if your site featured lots and lots of stuff that lots and lots of … Continue reading

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Is Marketing Mainly Manipulation or Might It (also) Be Education?

Last spring, while attending a lovely brunch, I got into an unexpectedly heated dispute with the host and one of the guests, professors at a local business college, about the Nazi philosopher, Martin Heidegger. Having told me that they sometimes … Continue reading

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Two Thoughts on the Link Economy

This Sunday past, Richard MacManus published an article on ReadWriteWeb.com entitled, “Content Farms: Why Media, Blogs & Google Should Be Worried.” MacManus believes that Google et al. should be worried because ranking algorithms use in-bound links as an indicator of … Continue reading

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A Quick One on “Content Strategy for Marketers”

Doing some research on content marketing and how companies source or buy content and came across this concise (don’t let the slide count fool you), thorough overview of the steps involved in the creation and management of a solid content … Continue reading

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“It Doesn’t Feel Like Marketing” – Matthew T. Grant on Noteworthy Content

Kyla Cullinane interviewed me during MarketingProfs’ B2B Forum last month. The topic was “How to Make your Online Content Stand Out.” Briefly stated, I believe that your content will stand out if it is useful in and of itself (not … Continue reading

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Like Soilent Green, Content IS People

Last week on Twitter, Lewis Green asked if anyone was interested in writing a guest post for his blog, bizsolutionsplus. I said I’d been playing around with the idea of content as a process, not a product, and he encouraged … Continue reading

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MarketingProfs B2B Forum, Boston 2009 – Assorted Afterthoughts

I spent Monday and Tuesday at MarketingProfs B2B Forum where I moderated a panel on “creating robust content to engage customers and prospects.” The panelists – Phil Juliano of Novell, Valeria Maltoni (the Conversation Agent), Chris Penn of the Student … Continue reading

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Give It Away, Give It Away, Give It Away Now

I wrote this about a year ago but still think it’s relevant and true. What do you think? – Matt On Twitter the other day talking with the Conversation Agent about the Associated Press’ decision to go after sites that … Continue reading

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Do you consider SEO a part of marketing or a separate job?

I did a webcast on marketing careers for the Aquent and the AMA in September, 2008. We got a lot of questions during and after the webcast and here’s how I answered one of them. – Matt Got this question … Continue reading

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