Dec 9, 2009
Doing some research on content marketing and how companies source or buy content and came across this concise (don’t let the slide count fool you), thorough overview of the steps involved in the creation and management of a solid content strategy:
It was produced by Melissa Rach at Brain Traffic. I like it because it introduces the skimmer to the doable nitty-gritty stuff demanded by the content strategy process while giving the aforementioned skimmer a healthy sense of its (almost) overwhelming complexity.
Good work, comrade!