Feb 18, 2010
One project has me writing about security in the cloud.
Another project has me mapping out a strategy for a blog focused on outsourced (sometimes called “offshore”) product development (OPD).
While the offshoring of IT services is hardly new, for the last several years we’ve seen outsourcing move up the value chain to include what were once considered core functions like R&D and new product development. As you might imagine, there are myriad challenges associated with this approach. My client is trying to solve (some of) them.
In addition to the above, I’m doing content strategy (“what kind of content do you need to generate leads, close sales, and improve search rank?”) and development (actually producing the stuff) for an array of B2B firms.
Bigger-picture-wise, I’m exploring various business models for content marketing services. If you’ve got ideas about that, let me hear ’em!
Image Courtesy of Dollie_Mixtures.